Exhibition Branding
2022
Personal Project

Award: Graphis New Talent

The goal for this project was to make a typeface that resonates with Damien Hirst and do a special exhibition branding for the artist held by MoMA. The custom typeface is inspired by the frames that Damien used in his most well-known series, 'Natural History.' Based on the display type, the branding system of the exhibition was to stretch the typeface (rectangular frame) vertically so that it could convey the feeling of a cage or even a jail that locked up animals and living creatures.