︎
DOYEON KIM

    WORKS
  1. Resonanz
  2. Fiorucci (WIP)
  3. Mirage Market
  4. MoMA Fall Campaign
  5. Damaged Goods
  6. Forbes Museum of Pigments
  7. Damien Hirst Exhibition
    ARCHIVE
  1. Motion Archive
  2. Printed Matter

ABOUT
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Brand Identity, Packaging
2022
Personal Project

Award: Graphis New Talent


POP sparkling water is a refreshing drink that doesn't contain any harmful chemicals. This brand depicts the healthy freshness of fruits by using color gradients. Also, the simple shape of the logo in the middle symbolizes the moment when the bubble pops. Clean yet round sans-serif shows the purity and sweetness of the brand.
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